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GoHighLevel Free Trial | Card, Real Cost and How to Cancel

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In short

Yes, HighLevel bills automatically at the end of the free trial unless you cancel, so plan on having a card on file.⁠fact [7] The official pricing page offers a free 14-day trial on any plan, and the account’s billing page shows the Starter plan tagged Trial Plan at $97 per month with a countdown to the first charge.⁠fact [1]⁠fact [13] The cancel option is hidden in the billing window, and calls and Ask AI usage show no fixed price in the account.⁠fact [16]⁠fact [22]⁠fact [23]

Chapters

  1. Will it bill you?
  2. Card needed?
  3. Cancel in time
  4. Assistant fees?
  5. Texts and calls
  6. Starter or Unlimited
  7. Build this first
  8. GoHighLevel free trial: verdict

Key facts

Every claim in the video comes from these facts, each read on an official page or tested hands-on, on the date shown.

  1. Start with a FREE 14-day trial on any plan below! Source [1], read .
  2. The Agency Starter ($97/mo) includes 3 Sub-Accounts, making it perfect for a single business owner or a new agency. Source [1], read .
  3. On all plans, you get unlimited contacts and unlimited users (team members). Source [1], read .
  4. No. HighLevel operates on a month-to-month basis. There are no long-term contracts, and you can upgrade, downgrade, or cancel your account at any time directly from your dashboard. Source [1], read .
  5. Premium support $500/month Source [1], read .
  6. White label mobile app $497/month Source [1], read .
  7. Billing begins automatically at the end of any free trial unless canceled, and usage-based fees for telecommunications or third-party services may apply during the trial. Source [1], read .
  8. V1 APIs has reached end-of-support as on 31-December-2025. Source [2], read .
  9. Burst limit : A maximum of 100 API requests per 10 seconds for each Marketplace app (i.e., client) per resource (i.e., Location or Company). Source [2], read .
  10. Daily limit : 200,000 API requests per day for each Marketplace app (i.e., client) per resource (i.e., Location or Company). Source [2], read .
  11. HighLevel provides API access across all subscription plans, including Starter, Unlimited, and Agency Pro. Source [2], read .
  12. Hosted on Google Cloud Platform and AWS with 99.5%+ uptime guarantee and multi-layer security controls. Source [3], read .
  13. Agency Settings, Billing, Subscriptions: the Starter plan carries the tag Trial Plan at $97 per month, and the page reads: Your trial will end in 10 days. After system will automatically charge your card. Tested hands-on, .
  14. The same Billing page offers a Skip Trial & Pay button: skipping the trial starts the paid plan right away. Tested hands-on, .
  15. Settings, Billing, Modify subscription opens a window with only two choices at first: Upgrade your current plan at $97 / month, and Trial Extension, greyed out with the note: You can apply for trial extension after 3 days. Tested hands-on, .
  16. Cancel Plan is hidden: it only appears after clicking Show more at the bottom of the Modify subscription window, under Downgrade Plan, with the line: I still want to cancel my subscription. Tested hands-on, .
  17. Billing, Wallet & Transactions: the wallet shows a $2.00 balance and the total spend for the month is $0.00, with Ask AI listed at $0.00 among the top cost drivers. Tested hands-on, .
  18. In-app Pricing page (United States, pay-as-you-go): Outbound SMS costs $0.0083 per segment and Inbound SMS $0.0083 per segment. Tested hands-on, .
  19. In-app Pricing page: a Local phone number is listed at $1.03 per count, with the old price $1.15 struck through; Toll Free shows $1.94 with $2.15 struck through. Tested hands-on, .
  20. Sub-account Settings, Phone System, Add Number, Add Phone Number opens a list of United States local numbers, each with a Monthly Price of $1.15, before any purchase. Tested hands-on, .
  21. In-app Pricing page: A2P Fast track costs $2.85 per count, and A2P Registration is marked Variable. Tested hands-on, .
  22. In-app Pricing page: Voice Minutes for outbound and inbound calls are billed per minute and marked Variable, with no fixed price shown. Tested hands-on, .
  23. In-app Pricing page, Ask AI: billed per token, price Variable, with the description: Ask AI is free through August 31st. Starting September 1st, usage-based pricing will vary on the AI model used. Tested hands-on, .
  24. In-app Pricing page, AI category: Reviews AI costs $0.01 per review, Content AI $0.063 per image or $0.0945 per 1k words, and Workflow External AI Models $0.001 to $0.09 per token. Tested hands-on, .
  25. Billing, Compare plans: Starter $97 / month with 3 sub-accounts and unlimited users, Unlimited $297 / month with unlimited sub-accounts, Founder $497 / month; the Annual switch is labelled 2 months free. Tested hands-on, .
  26. The Compare plans window says: Upgrade today and pay only the prorated difference for this billing cycle. Tested hands-on, .
  27. Sub-account Automation, Create workflow, Select from Template: searching missed returns 3 templates, Missed Call Text-Back, Missed Call WhatsApp-Back and Auto Missed Call Text-Back, the last one with 13 930 downloads. Tested hands-on, .
  28. Opening the sub-account now lands on an onboarding assistant (Ask AI) that asks whether you run a small business, a marketing agency or a SaaS business, instead of the old Launchpad checklist. Tested hands-on, .
  29. The agency dashboard shows a trial banner: Join Your Free Onboarding Call Now & Get $25 instantly, credited to the wallet when you attend. Tested hands-on, .

Questions and answers

Do I need a credit card for the GoHighLevel free trial?

Plan on it. The billing page reads: Your trial will end in 10 days. After system will automatically charge your card.⁠fact [13] The official pricing page offers a free 14-day trial on any plan.⁠fact [1]

How do I cancel GoHighLevel before the trial bills?

Go to Settings, Billing, Modify subscription. Cancel Plan is hidden: it only appears after clicking Show more at the bottom of the window, under Downgrade Plan.⁠fact [16] The official pricing page says HighLevel is month-to-month with no long-term contracts, and you can cancel at any time from the dashboard.⁠fact [4]

Can I be charged during the free trial?

Yes, usage fees can apply. According to the pricing page, usage-based fees for telecommunications or third-party services may apply during the trial.⁠fact [7] The in-app price list shows Outbound SMS at $0.0083 per segment, while voice minutes are marked Variable with no fixed price.⁠fact [18]⁠fact [22]

Does GoHighLevel AI cost extra on top of $97?

It can. Ask AI is billed per token and its price is marked Variable.⁠fact [23] Its description says it is free through August 31st, and that starting September 1st usage-based pricing varies with the AI model used.⁠fact [23]

Should I start on the Starter or the Unlimited plan?

Start on Starter if you are a solo founder or run a single business, and choose Unlimited if you run an agency that will pass the 3 sub-accounts quickly: Starter is $97 / month with 3 sub-accounts and unlimited users, Unlimited is $297 / month with unlimited sub-accounts.⁠fact [25] According to the pricing page, Starter is perfect for a single business owner or a new agency.⁠fact [2] You can change later, since the upgrade window says you pay only the prorated difference for the current billing cycle.⁠fact [26]

Transcript

Will it bill you? Play from 0:00

Afraid the GoHighLevel free trial will charge your card before you even look? Verdict first: HighLevel bills automatically at the end of the trial unless you cancel.⁠fact [7]

We opened a real trial account on today’s interface and followed the billing page, the cancel path, the wallet and the price list.

Nothing was bought, activated or cancelled, so you only see what the account shows.

Stay for the Local number, because the account lists it at different prices and we won’t guess why.

Card needed? Play from 0:33

Do I need a credit card for the GoHighLevel free trial?

Plan on it: the billing page reads, Your trial will end in 10 days. After system will automatically charge your card.⁠fact [13]

The Starter plan carries the Trial Plan tag at $97 per month, and the official pricing page offers a FREE 14-day trial on any plan.⁠fact [1]

The same page has a Skip Trial and Pay button, and it starts the paid plan right away, so don’t click it by accident.⁠fact [14]

Usage fees for texts and calls can also apply during the trial.⁠fact [7]

So bring a card, and treat that countdown as your real deadline.

If you want to try HighLevel, the link is right under the video. It’s an affiliate link, so the channel earns a commission if you start from it.

Cancel in time Play from 1:19

How do I cancel GoHighLevel before the trial bills?

Go to Settings, Billing, Modify subscription. At first you only get Upgrade your current plan at $97 / month, and Trial Extension, grayed out, saying You can apply for trial extension after 3 days.⁠fact [15]

Cancel Plan is hidden. Click Show more at the bottom, and under Downgrade Plan you’ll find the line, I still want to cancel my subscription.⁠fact [16]

We opened that step and did not confirm it, so we can’t show you the last screen.

The official page says it’s month-to-month with no long-term contracts, and you can cancel from your dashboard at any time.⁠fact [4]

Do it well before the countdown ends, not on the last day.

Assistant fees? Play from 2:04

Does GoHighLevel AI cost extra on top of $97?

It can: Ask AI is billed per token, with the price marked Variable, so the account shows no fixed number.⁠fact [23]

Its description says Ask AI is free through August 31st, and that starting September 1st usage-based pricing varies with the AI model used.⁠fact [23]

The wallet shows a small balance and nothing spent this month, with Ask AI at zero so far.⁠fact [17]

Other AI lines do have prices: Reviews AI at $0.01 per review, and Content AI at $0.063 per image or $0.0945 per 1k words.⁠fact [24]

Watch that wallet before you let automations run on AI models.

Texts and calls Play from 2:51

What do texts and calls really cost on GoHighLevel?

Texts are priced per piece: Outbound SMS costs $0.0083 per segment, and Inbound SMS the same.⁠fact [18]

A2P Fast track costs $2.85 per count. A2P Registration is marked Variable.⁠fact [21]

Calls are billed per minute and marked Variable, so the account shows no fixed price and we won’t invent one.⁠fact [22]

Now the Local number: the price list shows $1.03 per count with $1.15 struck through, while the number list shows United States numbers at a Monthly Price of $1.15.⁠fact [19]⁠fact [20]

We closed that list and bought no number.

Count these lines before you promise anyone a price. The HighLevel link is in the description, and it’s an affiliate link.

Starter or Unlimited Play from 3:41

GoHighLevel Starter or Unlimited: which one do you need?

Solo founder, start on Starter: it’s $97 / month with 3 sub-accounts and unlimited users, Unlimited is $297 / month with unlimited sub-accounts, and Founder is $497 / month.⁠fact [25]

An agency with many client accounts will hit that sub-account cap first, and the official page says every plan has unlimited contacts.⁠fact [3]

Changing later is simple on paper: the window says upgrade today and pay only the prorated difference for this billing cycle.⁠fact [26]

The Annual switch is labelled 2 months free.⁠fact [25]

Start from the link under the video, it’s an affiliate link, and you can change plan later from this same window.

Build this first Play from 4:27

What should you build first in GoHighLevel?

A missed call text-back. Searching missed in the templates returns 3 results; the third, Auto Missed Call Text-Back, has 13 930 downloads.⁠fact [27]

Opening the sub-account now lands on an onboarding assistant asking if you run a small business, a marketing agency or a SaaS business, instead of the old Launchpad checklist.⁠fact [28]

The dashboard banner adds Join Your Free Onboarding Call Now & Get $25 instantly, credited to the wallet when you attend.⁠fact [29]

Build that one system before the countdown ends, not every tab in the menu.

If this saved you a surprise, a like or a subscribe helps a channel that’s just getting started.

GoHighLevel free trial: verdict Play from 5:11

Stack check: does the HighLevel free trial earn its seat? For a solo founder who builds one system and watches the countdown, yes.

The bill in short: Starter at $97 per month, texts under a cent per segment, a Local number at $1.03 or $1.15, calls and Ask AI marked Variable.⁠fact [13]⁠fact [18]⁠fact [19]⁠fact [22]⁠fact [23]

The link is right under the video, it’s an affiliate link, and the channel earns a commission if you start from it.

Skip it if you need every cost known before you start, because calls and Ask AI show no fixed price.⁠fact [22]⁠fact [23]

Which line of the bill surprised you most? Tell me in the comments.

Sources

  1. gohighlevel.com/pricing (facts 1, 2, 3, 4, 5, 6, 7)
  2. help.gohighlevel.com/support/solutions/articles/48001060529-highlevel-free-trial (facts 8, 9, 10, 11)
  3. gohighlevel.com/ai (facts 12)

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